Target Audience

Our target audience would most likely be niche. Indie although it may be quite popular does not appeal to a wide scale audience and doesnt hold a large part in the music industry.
Although this is so we would base it on mainstream for our target audience as we would like to aim to promote the indie genre and bring it in more with the music viewers and itinitally get more recognition.

We will use the demographic profiling when indentifying our target audience. GRASS.
Demographic profiling is basing the grouping the target audience to make it smaller groups. You do this based on the age,gener, social economic status, class, race ect.

This is how i will indentify our target audience
GRASS stands for:
G: Gender - Male/Female
R: Race -White/Caucasion
A: Age - 16/25
S: social Economic status : Lower middle class/ Working class.

Our target audience would mainly be aimed at males although it could appeal to some females.
It could appeal more to the female audience for reasons such as the way the males look in the band as this will appeal to some females and they could become more well known for this reason. Although it will be more appealing to the guys as it could be an inspiration as it is a group filled with male singers/instrument players.
It is most likely to apply to the caucasian race because the music fits within this race and people of the same race are easier to relate to music wise.
I think that the target audience for age would be from 16/25, indie is quite a modern genre so for this reason i dont think it would be over popular with the older audience as they are not familiar with it. Also the members of the band are aged around 18-20 so they are more likely to appeal to people of a similar age as they have similar interests. Also when the band are creating their music they will be trying to make it appeal to a similar age.
Our social economic status would be mainly, unemployed,students, or lower working/middle class. The reasons for this is because i think that it is the younger aged poeple who fall into these catagories

Lily Conchie