Institution...

(en.wikipedia.org/wiki/EMI)

The institution we want to produce our media text is EMI. The main reason for this is that EMI is one of the 'big four' record companies, therefore we know that they are very successful in producing music. EMI have produced some of the greatest artist the world has ever seen, such as The Beatles and The Rolling Stones (who are both British). And they are still producing some amazing British acts such as, Coldplay, Lily Allen, Robbie Williams and Tinie Tempah In addition to this EMI is a British record company who would know everything about that market and how to sell well in the UK. We decided that we would want a British institution to produce our media text as we want to keep to the British brand image, and we would be targeting a British audience.