Lucy Hewitt Evaluation

Question 1

Question 1 of Evaluation on Prezi

Question 2 and Question 3

Media question 2

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Question 4 of evaluation...

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Lily Conchie - Evaluation Questions

QUESTION 1

Question 1 of Evaluation on Prezi

QUESTION TWO !!!! TITLE OF - QUESTION THREE IS INCORRECT

Olivia Conchie Media evaluation question 2 on Prezi

QUESTION THREE - EVALUATION
Presentation - Lily !!!

QUESTION FOUR - EVALUATION

Question four evaluation

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Dylan McGough - Evaluation Questions 1 to 4

Question 1

Question 1 of Evaluation on Prezi

Question 2 - power point

Question 2 of Evaluation...

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Question 3 - prezi

Question 3: What have you learnt from your audience feedback? on Prezi

Question 4

Question 4 of evaluation...

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Audience Feedback

Here is a clip of our audience feedback where we choice of group of people who fit into target audience...




By using this select group of people it allowed us to analyse whether or not music video was successful. It also gave us useful feedback to see if our music video would appeal to our target audience. Overall we received positive feedback from our audience as well as constructive criticism to help improve the video. Many of them found our video effective and interesting.

Dylan.

Final Digipak

This is our final Digipak product. 

Final Magazine Advert

Final Project

Here is our finished music video

Problems

We have faced many problems and set back while trying to film the music video

First of all is organising ourself where we can meet up to film, plan and complete planning & research, this we difficult as all three of us have different times where we were free. However we eventually found a happy medium where we could all work together at the same time.

The weather has also had an affect on our filming because days when we wanted to meet up and film, buses weren't running and for some of us we were snowed in! The weather also stopped us filming in our original location for the band as it was first too wet and boggy to set up the equipment and then it was too icy & snowy. This however lead us to filming in the college studio which we now feel works and looks better then we planned.

Another set back we faced was organising the original band, H-Eyes, as again they all had busy schedules as well as attended different college. This eventually got worse when the band told us they'd split up and two of the band completely gave up on being part of our music video. We did manage to resolve this as a very good friend of ours, Ryan Townsend, was a member of the band and agreed to play all three roles of the band.

One big problem was finding a suitable time to film the music video as we found quite a few times Ryan was free to film and we weren't free or we were all free and able to film but the studio was booked out by other A level students who were also filming their music videos.

The latest set back we have faced has been equipment. We had planned on borrowing drums from the music department in college, however, due to lose of equipment by another pupil in college no one was allowed to borrow any musical instruments. This was now caused a major problem as getting Ryan's drums into college will prove extremely difficult as he lives over 10miles away. Although we are hoping organising my brother to collect the equipment before college for us the film during college. The date we want to finish off all the filming and get the stills we need is 16-12-10. This means we will have to put extra effort in Thursday night and work extremely hard on Friday in order to meet the deadline.

Digipak so far.

We are now in the process creating our Digipak. We all came up with rough sketches and layouts of the pack and then came together and made a collaborative decision on how it would look. The digipak background is going to all be black. This is because it fits with the colour scheme as it is mainly dark. For the front cover we have decided we are going to have the group logo/name and also a photo of ryan. For the back cover of the digipack with the track list etc we thought a picture of a discoloured eye would work well, it fit well with the colour scheme and also the type of the singer, as well as this the artist is called H-Eyes so this shows reference to that. For the inside sections of the digipak there will be multiple photos of ryan playing different instruments these will be still image photos that we have taken ourselves, we are going to be taking these and making them black and white as this would fit best with the black background. Our digipak is going to consist of six sides.

This is the template of how it will be.

The eye will look slightly similar to the picture below although we are not going to simply transfer this photo onto our digipack we are going to create it ourselves using brushes in photoshop and the colouring on the outside of the eye would be darker and black to blend in with the background.

Update of production

In our original plans we did want to film the band - now solo artist, in a field. However, we have now decided against this as we believe the lighting will not be as effective as in the studio with a green screen behind. It would also be extremely hard to get the equipment up to the location we had planned due to the weather over the last few days.

Today we began the filming of the band/solo artist in front of the green screen.We filmed Ryan playing the base guitar first using mainly extreme close ups of the guitar and some medium shots where appropriate. We also filmed the whole song with a close up on Ryan's face where he sang it all. In addition to this we got medium shots and long shots of him singing as well as playing the guitar.

New Plans...

As we are only going to have one person in our music video we have been thinking how we could keep the same concept of a band but with only one artist. We have decided to use the one musician to play the role of lead singer, base guitarist and the drummer. We will use final cut express to edit it and assemble the music video as we planned. In order to make this work and look affective we will be filming our musician in front of the green screen which will allow us to put a background behind him. We are also going to try and experiment and have all three three (drummer, base guitarist and lead guitarist/vocals) in one shot. In order to do this we will either reposition each shot so that it will fit together by layers the shots we have taken. Another was to have all three roles in one shot would be to use split screen with each one. The narrative is going to appear as planned with it linking to the lyrics of the song.

Beginning of production

Today we filmed all of the narritve for the music video in the location we wanted to use (Padiham public toilets). However, we did face a problem while filming in the public toilets as we were kicked out of the toilets because they were being closed. Although we still managed to get the shots we needed for our music video. Next we will bring the footage into college, upload what we managed to capture and then begin the start of our editing.

Change of plans....

 Due to the band 'H-Eyes' splitting up we have had to change our plans as its become near impossible to organise the three lads as each one of them have busy schedules. Therefore we have now decided that we will produce a solo artist. This has lead to us having to change some of the shots and the digipak. However, we don't feel this will change much as we can still create the same video just now with one person rather then three.

Storyboard

*During shots 4 & 5 there will be more then just them two shots. For example we will have some extreme longs shots of the band, side angle shots and low angle shots etc...

** During the narrative we will use lots of POV shots and Canted angle shots to try and create the effect of the character being high off heroin.

Our bands logo

These are a few or the fonts that i thought would fit and be appropriate for the bands logo.

This font is very bold and eye catching but it is not just block writing, i think that it has something about it and would be remembered as it is quite distinctive.

This font again is black bold font but with a slightly jagged look to it, i think it is quite similar to other bands indie logos and fits with the genre of music.

This font is slightly more subtle although it is still bold and eye catching.

This font is very simple although i think the use of the block capitals makes it bigger and look a lot better.

This is the type of style that i think would work for our bands logo as these fit with the style of most indie logos. The logo would definitely be black and white as they are the types of colours that we are going with.

Lily Conchie

Research of Indie band logos.

For our band we need to create a logo. Our band is called H-eyes and is an Indie band. The font, style and colour all need to be appropriate and also it needs to be something eye catching that people will remember when they hear the name of the band.  To give us ideas i decided that it would be a good idea to go and research bands of our style to help us decided what type of logo would be good.

The Kooks are an indie band, their logo is plain yet it is eye catching as it is large and big black bold writing on a white background.

The Artic Monkeys are also an indie band, their logo is quite quirky and different so captures you, although it is quite hard to read if you are not close up, however this could be an advantage as it makes you want to look at it properly in more detail. Again it is black and white colours used for their logo.

Oasis is also a very popular indie band. Their logo the same as the kooks is bold black on a white background, in italics. It is plain and not fussy.

Now that i have researched different types of indie logos it will give me more of an idea of what type of logo we need and what works best.

Lily Conchie

Colour Scheme

For our video we needed to find a colour scheme to work off which we would use for in our video.
The colours that we use have to reflect on the bands style and theme. To do this we went onto www.colourlovers.com.
These are the colours that i thought would work best for the video.

These type of colours fit well with the theme and the mood of the song for the video. It had quite a dark and deep mood to it and these colours represent that. Most of the colours that i have chosen are dark such as black and dark grey, although i have chosen the teal based colour pallete in the middle as i think that colour goes well with the indie style of the band and it could work with the others.

Album advertisements in magazines.

This is the Gwen Stefani album "love angel music baby" advertisement in NME magazine. The artist takes main focus and the actual album cover situated in the bottom left hand corner has the same photo of her as the advertisement. The writing is big bold and stands out against the background, the colours are royal and look expensive which is representative of the album itself which features the song "rich girl". The background looks authentic as its off-white which links to the videos of the song two songs mentioned (What you waiting for and rich girl) which are set in the past which creates a threat throughout all of the advertising.

Britney Spear's album Circus.

This advertisement has bright colours to represent the album name itself, she is the main focus of the advertisement. The album cover in the bottom left corner has a different picture on the front although both have the blue stars creating a border which is a thread between the two. The isn't any writing on this advertisement except for the artist's name which implies that she is the most important and also that the album is already out as it shows no dates for release. The font is also symbolic of a circus sign linking again with the theme of the whole album.

Typical features:

Artist as main focus

A picture of the album in the bottom left hand corner

A representation of the album name or theme throughout all the advertisements through use of colour font or photo.

Album name

Date its being released

Shops where its being retailed

Shots List

We will be having two main locations, The bathroom for the narrative and Pendle/Outside for the band performing. We will also have a few shots for the narrative wondering the streets (Padiham) which will be our third location. Our shots list is as follows:

The Bathroom

1. Extreme Close Up of characters eye
2. POV shot of character burning the heroin in a spoon
3. Medium shot of character putting belt around his arm
4. Long shot of character ''taking'' the heroin
5. Canted angle of character getting up
6. POV shot of character walking, looking at the ground - camera slightly shaky to create some blur
7. POV shot of character looking in a mirror/ might have to be a Close Up on the mirror
8. Tracking shot of character walking out of toilets -  possibly include Canted Angle Shots to created the effect of character on drugs
9. POV shot that ties in with the line - "feels like I'm falling down a black hole"
10. Medium shot of character holding himself up against  a walk
11. Long shot of character collapsing onto the ground against the wall
12. POV shot of hand holding a picture and crushing it or POV shot of character burning a picture of a girl just like he was burning the heroin in the first shot

Pendle/ Outside Location

1. Extreme Close up of guitarist hands playing the guitar 
2. Medium shot of guitarist
3. Long shot of guitarist
4. Long shot of drummer
5. Medium shot of the band
6. Long shot of the band
7. Silhoutte of the band - Long/medium shot
8. Medium shot of the guitarist again - keeping with the music
9. Close up of the lead singer
10. Medium shot of the lead singer
11. Low angle shot of the band playing
12. Tracking shot circling the band playing
13. Close up of the drummer
14. Medium shot of the lead singer

Padiham

1. Tracking shot of character 
2. Medium shot of the character
3. Long shot of the character walking away
4. Canted angle of the character walking down a street
5. POV shot of the character walking

**We will record all of these shots, however, not all of these shots will be used in the video as in editing we'll decide what shots are actually needed for the music video and what shots work best to create the music video.

Digipak Analysis

Digipaks are sustainable media packs with a cardboard base and one or more trays glued to the inside.
We have chosen to do a 6 page digipak, examples of other 6 page digipaks are as follows:

This digipak is from an indie band quite similar to ours. they have chosen to keep the front cover quite simple with the girl as a focal point and the title of the band and album also in a contrasting colour to stand out. The inner sleeves are a lot more detailed as you can see they are very "cartoon" as is the CD itself. One of the sleeves features closeup photos of each member of the band-an attribute we plan to use on our digipak. The colours contrast for two of the visible sleeves with the third as two are quite tranquil with a sunset/sky scene in the background and the third features quite a loud garish scene that has a mesh of different colours and intricate drawings that shows the band have two different brand identities which would enable them to appear to a larger target audience.

This digipak is of a different genre to ours but uses a similar idea with the colour scheme of black and white with flashes of colour to draw attention to the title for example which is in contrasting colours. The main focus of the digipak is the artists face which is repeated throughout and one of the sleeves is the same as the CD itself. There is no eye contact with the photo as he is always looking away and his face is painted almost like a mask creating mystery which links with the album title "myth". The title is repeated on most sleeves which reinforces it and the pattern only changes slightly depending on the amount of space allowed for it. This digipak has a list of the songs on the CD- another idea we are using. As a digipak is a more detailed CD cover so must follow the basic structure of one of them with the song list on the back cover.

This digipak has a loose colour scheme with black white red and yet again the main focus being the artist. The photo on the front implies the mood of the album may be quite relaxed as thats what impression the artist gives off, also as he is not looking directly at the camera on either this shot or the one on the actual CD, it creates intrigue and mystery. The costume is all white which gives off connotations of innocence which will sell well in that genre of music (chilled out RNB). The name of the artist and the album are in contrasting colours to the background making them stand out. All the sleeves follow the similar colour scheme linking each of them together.